Saturday, July 20, 2013

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine

Recently, Search Metrics released a white paper on the findings for Google’s SEO Ranking Factors in 2013. This displays the correlation between particular metrics for example ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of the page within Google. Also available within the 70 page document are comparisons with 2012’s data, wherever that data can be obtained.

Not to internet marketers surprise, a lot has changed. Based on Search Metrics, it’s time for you to get social! In this post I graze upon probably the most important areas as well as my ideas on what Google plays it – for better and even worse.

*The data from search metrics is founded on research and it is not 100% factual. Nor are my opinions truthful, but instead opinions and statements based on what I believe to become happening.

Ranking Factors #1: On-Site: Coding & Meta Data

Ranking Factors #2: Length of URL 

In this graph you can see that this Length of URL may be the highest on-page ranking factor. Why would that become? I am talking about, surely it’s not important how “long” the URL is actually. Except a fresh ranking factor because Google aren't always attempting to rank the very best websites – shock horror!

One may indeed say that this is proof of Google’s underlying try to educate and clean up the web. Excellent strong suspicion that many Google’s updates aren't necessarily only for themselves, but instead for a much larger good.

With great power, comes excellent responsibility – something Google have by the bucket load. This also ties in with my thoughts concerning the Disavow tool which I believe to be Google’s method of making us do a large amount of their groundwork. Why would Google clean up each one of these links and make 6 months of becomes their algorithm when they could have every webmaster and the grandfather running scared with mops and brooms cleaning the linking mess they made – then to simply publish a listing to Google using the remaining faulty links.

Touché Search engines, touché.

Ranking Factors #3: Existence of Explanation

I found this one particularly interesting. It had been certainly a shock to find out anyway. Meta Descriptions were not so long ago the ultimate goal (combined with Meta keywords) before these were stuffed and damaged by spammers (like anything else, ever).

Due to this, they were discarded like a ranking factor altogether and served no search purpose, position wise. Naturally , having a well-written Meta description was still valuable to the reader and would assist in improving click through rates. Now, once more it seems that Google has brought within an interesting factor – the existence. Exactly why? And how does it outrank H tags, site speed, and key phrases?

I’m thinking my theory of the cleaner, more beautiful web is Google’s aim right here. When they allow it to be a ranking factor webmasters must put more effort into making certain part of their website is as good as you can. A great Meta description = beautiful search engine results pages = happier users = more love for Google sama dengan additional money for Google.

I’ll let you choose a own decisions within the others. Moving on…

Ranking Factors #4: On-Site: Content

Ranking Factors #5: Amount of Internal Links 

Surprised to see this one at the very top? I’m not. The greater internal links a website has, the easier it really is for Google to understand and attribute the required rankings. Internal linking has always been a solid indicator of what the most important areas of a web site are – but never before has it been more vital than the actual word itself.

Then again, what 2 the content if Google can’t think it is?

Ranking Factors #6: HTML Length 

The size of HTML has been an increasing ranking factor. Google-bot is not any fan of clunky HTML, excellent limited amount of content and coding it may absorb to make its decisions. The greater unnecessary HTML is needs to trawl through, the less content and useful information it is absorbing – which makes it less efficient.

This yet again points in the direction of an extremely cleaner web environment.

Ranking Factors #7: Amount of External Links 

This really is another new high riser – never before experience it been so important to link out. In the market as a whole, a link is very valuable and webmasters seem to think they ought to never link to other websites – this makes simply no sense.

If you url to others, you are helping Google be aware of web – be it for good reason not really. They will always favor a web site which links out to many others. With time Google will begin to perceive your website like a credible source of information for that given subject in addition to a source for finding other credible websites within that subject area.

Equally, linking in order to other websites is usually practiced because a webmaster searching for to give a user more information. Whether it is a link to understand more about the topic, an indicator up page or helpful video – usually it calls for pointing someone in the direction of ‘more’. In case you are giving more, Google see’s your website like a great destination for users.

Ranking Factors #8: Off-Site: Back-links

Ranking Factors #9: Backlinks rel=nofollow

For anyone that don’t know, it was initially introduced as an agreement by all search engines like Google to assist abolish spam; mainly from areas like comments and discussion boards.

The overall rule was that a website may be crawled via a nofollow link, but no value will be passed to the receiving website. It was just one way of telling search engines – “sure, visit this site. But I don’t particularly choose them at all”.

Naturally , now though it had been abused too with webmasters seeking to be somewhat stingy and nofollow-ing all outbound links; Search engines has received to take a step back and understand this realistically. The nofollow attribute no longer implies that Google shouldn’t rank them; it could now imply that any particular webmaster is using it incorrectly.

Lastly, it’s used a lot that if a website don't have any nofollow links pointing for them, Google can tell their websites’ backlinks happen to be heavily modified that is unnatural. No nofollow links = unnatural link profile sama dengan poor rankings. Some nofollow links = natural link user profile = good rankings.

Ranking Factors #10: SEO Visibility of back-linking Web Address 

I don’t actually have much to say of this except that it’s probably about right regarding time, too! If a link is usually to be passing value to another website, it makes sense that the website’s visibility in rankings ought to be evaluated itself.

Backlinks with Stopword

Unsure how I feel about this one; it’s achievement ‘correct’ is it? Whenever my website was called ‘The Website’ rather than ‘Website’ it would rank better for “website” since it would have much more brand and stopword backlinks. I believe that’s pretty poor from Google, not awesome.

I actually do agree with the idea that Google should take into consideration additional words within a backlink.

I actually do not agree with the idea that Google will simply accept it dependent on stopwords.

Imagine if a link has four words in it for example – “get awesome car insurance” will Google usually note of the “car insurance” as keywords and also the “get” as a stopword?

From actually seems like, they’re treating any word which isn’t; the actual, is, get, and, etc… like a traffic driving monetized word – which isn’t necessarily proper.

Ranking Factors #11: Off-Site: Social

Ranking Factors #12: Google+1’s

This particular comes as no shock as Google keeps piling within the pressure for users and especially marketers to make use of its Google+ service. Making this among the core ranking factors will and it has been majorly encouraging users to exaggerate the service – with this taking place in the market, it’s only a matter of time prior to the public begin to utilize it too.

Ranking Factors #13: Facebook: Complete 

It’s interesting to see simply how much trust their putting in Facebook to provide them accurate results; based on a community of folks that “like” a picture of the cat doing something stupid, instead of re-sharing something important just like a message of gun crime.

A location where avoiding your parents is the correct action to take, where you can share your thinking, pictures and ideas – however, not your lust for porn or gambling because it is taboo.

True, I’m generalizing – however Really don't feel it’s necessarily the best way to establish in which a website deserves to rank above another. These social indicators ought to be taken into account for sure, but they must not end up being the judge and jury of ranking factors. Maybe Google goes for a follow the masses approach? I suppose it wouldn't be a surprise if SEO eventually ends up such as the mainstream music industry.

Anyway, I digress…


Google is playing a dangerous game and it has been for a while. With the knowledge of their strength and knowledge that they are able to say jump and we’ll all see how high. For better or worse they are utilizing the sheer size and dominance they cast on the web to strings and manipulate us puppets.

It’ll become interesting to find out what happens throughout 2013 and into 2014 – drastic changes happen to be affecting the SEO industry for a while.

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