Sunday, July 14, 2013

Reddit & Blogging Can do Many things for A/E/C Firms & Engineers

A colleague pointed to some really cool blog she’d discovered on Twitter a few days ago and while poking around the site/blog and to know the writer (a/k/a stalking him within the inter-webz), it was also exciting to locate a young civil engineer talking about, you guessed it, engineering.

You will find two things I was happiest about discovering this blogger and they relate to both value of blogging in the A/E/C space along with why Reddit should be on the radar screen.

The Significance of Blogging in the A/E/C Field

Thomas Michael Wallace, a fresh civil engineer living in the UK, is a great guy and a good writer. In the Being Brunel blog, he writes about stuff that engineers think and talk about. Interesting things such as Track, Structure and Interaction, Five Methods to Annoy Contractors, Engineering Extensions in ExCel–you get my move. Most of all, he writes about things he knows, things this individual knows others in the field (and possibly prospective clients) might need or need to know, and he will it in a down-to-earth, readable, approachable manner.

How valuable would you imagine that his ability (and willingness) to put everything out there when it comes to how he thinks, how he solves problems, exactly what issues he thinks impact people within the A/E/C space, etc. may be to him as he forges his career like a civil engineer? I think it makes him attracting clients and prospective clients and it likewise may make him attractive to someone seeking to lure him away. That’s the significance of blogging and sharing your thinking, your IP, your abilities—when you throw it there, it can come back to a hundredfold in the form of new customers, new opportunities and great personal brand exposure. On the other hand, whenever you keep all the “good stuff” to yourself (which is exactly what a lot of people in a large amount of companies, especially in the B2B space prefer to do), well, there may be a downside.

Why You need to Want to Focus on Reddit

Another real value I took away from Wallace’s blog is the fact that through one simple post along with a clicked link, he illustrated how valuable a website like Reddit could be for engineers and future engineers. Billing itself because “the front page from the Internet, ” Reddit was launched in 2005 being an online community made up of user-submitted content that largely survives when you are voted up or down through the community members. The audience is technical and never interested in being spammed or aimed toward.

Here’s an example - the community Wallace’s blog brought me to is really a community thread called “Ask Engineers: We’ll Repair it Until It Breaks. ” Which includes 19, 998 readers and several active threads on all sorts of engineering-related topics, I immediately saw the way we might be able to use Reddit to profit what my clients within the A/E/C space are doing.

You see that, for someone wanting to build relationships, study from or potentially even recruit engineers, Reddit is possibly a veritable goldmine. The resource that Wallace supplied, the way in which he opened my eyes to a new method of looking at Reddit and the value it might provide in terms of not only performing my very own job, but also serving the requirements of my clients—well, it’s huge. I really like it when that happens.

Required that. I have tons of friends that are active on Reddit and it’s just not a location I’ve had much time to devote to. And that i know enough to know that no social networking really delivers any value to you should you be not willing to invest amount of time in building relationships and participating in town there. I know I should find coming back Reddit—and this blog, discovered by happenstance, could just be the catalyst for that.

The Otency of the Web

We do a large amount of work with clients in the A/E/C space which sector in particular has been somewhat slow to adjust to the integration from the web, content marketing, social and SEO into company practices. That is actually a good thing for us, since it allows us to work with great people that help them make that happen.

It’s not uncommon that senior managers often think that assigning a staffer to enhance out content regularly on Facebook and Twitter means they've “got social protected. ” No strategy, no link with business initiatives, oftentimes no corporate blog, no big tactics in position - just pushing out news releases and “aren't all of us great” statements as frequently as possible. That is suggests whatsoever “having social covered” and eventually, they’ll figure that out.

The fact of business and communication in any industry in a sector is that the web impacts the things we do. And the web is made up of people. Those who are writing and publishing what they’re doing and considering, engaging in online conversations on websites like Reddit and Twitter and LinkedIn, and so on, and not just building their networks and expanding their reach and thought command inside their respective industries; they’re also talking with and learning from another constantly.

Thomas Michael Wallace set it up proof of something that I already know—the benefits of the blog in the A/E/C space–as well as something which I didn't—the power of Reddit with regards to connecting with engineers. And today, I’ll be reading, learning from and sharing their blog regularly too. I’d say I win.

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