Tuesday, August 6, 2013

8 Remarkable & also Stolen Powerful Idea for Content Marketing

Your idea isn't new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.” —Mark Fletcher, Founder of Bloglines.com.

Among the benefits of my work is that I reach travel around the world to meet with fascinating individuals who have amazing ideas. A lot of my speeches and my writings on content marketing and so are with the thoughts of others. Listed below are eight of my personal favorite content ideas that I've stolen. I’m sharing associated with you in the hopes that they will assist you to as much as they've allowed me to.

Content Marketing Ideas #1: Social Networking

Stolen from Andrew Davis, writer of "Brandscaping":

Social networking 4-1-1 is a sharing system that enables an organization to obtain greater visibility with social influencers. Here’s how functions:

For every six bits of content shared via social networking (think Twitter for example):

  • Four ought to be pieces of content from your influencer target which are also relevant to your audience. Which means that 67 percent of the time you might be sharing content which is not yours, and calling attention to content from the influencer group.
  • One piece ought to be original, educational content you have created.
  • One piece ought to be sales-related — just like a coupon, product notice, press release, or any other piece of content that no one will probably pay attention to.

While the numbers do not have to be exact, it’s the philosophy which makes this work. Whenever you share thought leadership content, they notice. And you also share this content without asking for anything in exchange (so that when you are doing need something someday, those influencers are more inclined to say yes).

Content Marketing Ideas #2: Re-imagining Content Material

Stolen from Ann Handley, Chief Content Police officer at Marketing Profs:

Years back when everyone jumped within the content repackaging bandwagon, there was clearly Ann Handley talking (rightfully) about re-imagining content. Which means that every story you tell must be shaped to a specific persona for the particular channel. At a time when everybody was spraying social networking updates through services like Ping. fm, Ann had been telling us to become more thoughtful with the content. She was right. Don’t simply repackage… re-imagine.

Content Marketing Ideas #3: Storytelling

Stolen from Jake Wheatland, VP of Thought Leadership at Kelly Solutions:

Not every of our content strategies is going to be conducive to blogging multiple times per day. Which was the case for Kelly Services, the billion-dollar recruiting outsourcing firm. Kelly, in monitoring over the hundred keyword variations, opted to take all of its story ideas and produce at least 20 bits of content from it.

During the past, Kelly created a nice white paper like a PDF, put a form before it, sent out a good email, and called it each day. Today, Kelly produces story outputs which include eBooks, Slide-share presentations, white papers for separate personas, info-graphics for Pinterest, research reports, as well as more… all simultaneously, and derived from exactly the same story concept.

So many businesses are already creating content after which re-purposing successful efforts into multiple new pieces. The important thing to Kelly’s success is that it developed an in depth channel plan up front, and may now deploy these resources inline, with an ongoing basis.

Content Marketing Ideas #4: Monday Early Morning Content Conferences

Stolen through the content marketing team at SAS:

Within the most of enterprises, content marketing happens in silos. You will find content creators in email marketing, in social networking, in marketing, in corporate communications, in public areas relations, in human resources, and so on, all working in vacuum pressure. This generally means that you will see mass duplication of content efforts over the enterprise, and much from the content that gets created doesn't align using the business’s brand story or content marketing mission declaration.

SAS, the biggest private-owned technology company, solved this issue by meeting every Monday with the content owners for every of “silos. ” These content ambassadors now interact, sharing resources and removing barriers to epic article marketing.

And you also read that right: They meet each week. It works. Give it a try.

Content Marketing Ideas #5: Content is Fireplace, Social Networking is Gas

Stolen from Jay Baer, Author associated with "Youtility":

Based on Jay, “If you’re creating content that’s interesting, helpful, and helpful, your clients and prospects will do more of your marketing for you personally, helping your business work less arduously and expensively on interruption marketing inside the various guises. ”

Most organizations begin with social media, only later to find that social networking, in the content sharing sense, will simply work when we develop amazing stories that solve our customers’ pain factors.

Content Marketing Ideas #6: On Making Errors

Stolen from Coleman Hawkins, jazz music performer:

“If you don’t make some mistakes, you aren't really attempting. ”

This is correct in jazz, along with content marketing. I additionally love this quote from Mario Andretti: “If you do not feel just a little uncomfortable, you’re simply not going fast enough. ”

If you think great about your current content program, you are probably not taking enough risks within your strategy. Today’s content creators should be pushing the barriers to really develop epic content marketing.

Content Marketing Ideas #7: Useless Procedures

Stolen from Peter Drucker, author and modify agent:

The initial quote from Mr. Drucker is, “There is absolutely nothing so useless as doing efficiently what should not be done whatsoever. ”

Michael Brenner, VP of promoting and Content Strategy at SAP, often according to the same thing in his speeches. The simple part, based on Michael, is seeing and believing in the concept of content marketing. The hard part, at most of the enterprises, is stopping processes that don’t work anymore.

I realize this again and again: Substantial companies expend a lot time, effort, resources, and management on stuff that simply won’t work anymore.

Content Marketing Ideas #8: An Ideal Content Item

Stolen from Jason Calacanis, serial business owner:

Based on Jason, the perfect content product could be described by these five characteristics: current, fact-driven, visual, efficient, as well as curated. Should you glimpse the most popular sites on the planet at this time, like BusinessInsider. com, Huffington Post, or even Upworthy, they stick to these five tenets. So inside event you.

Joe Pulizzi’s latest book, “Epic Content material Marketing,” is going to be released in September 2013. You are able to pre-order it now on Amazon. com.

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