Thursday, August 1, 2013

How to Build Content Marketing Strategy Like Walt-Disney

Probably the most effective ways to produce a content strategy is to forget about advertising focus on storytelling. By making a compelling editorial calendar, you’ll come with an easier time marketing your content and convincing customers that the content and brand are worth their time. In case storytelling may be the secret to your content strategy, then who much better than legendary storytelling master Walt Disney to inspire your brand’s content material?

Methods #1: Principles of Disney Achievement

The legacy that Walt Disney left behind has established an empire focused on telling incredible stories and capturing the interest of audiences regardless of age. His capability to imagineer compelling stories (content) is really a skill that marketers today should study from. Marketers can implement the next principles from Walt Disney:

Methods #2: A Tale Requires a Theme

While Walt Disney enjoyed entertaining together with his stories, he also used them as vehicles to display a composition. Likewise, rather than creating an editorial calendar having a hodgepodge of posts, consider creating an overarching theme which defines your brand. Remember, the greater specific and niche-oriented you become, the higher opportunity you have to serve the people in your target market.

Methods #3: A Great Hero Requires a Great Villain

Walt Disney imagineered his stories around powerful conflict and also the ability of heroes to overcome them. Like a content marketer, it’s your job to define an issue that consumers have and how your company will help them solve that problem. The higher the villain, the greater the hero. Quite simply, it’s not enough to simply discuss how great your brand is. Without defining an issue and the solutions your brand can provide, your articles marketing hard work is limited.

“You Don’t Build it on Your Own”

Walt Disney imagineered a lot of his stories by knowing what people wanted and creating a story for them. Just as services and products must fill a specific need, content must match specific trends for the mediums by which they’re published. For example, short form content is taking over social networking while distinct brand personality is overtaking storytelling.
Which content strategy tips through Walt Disney can your company put to work?

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