Saturday, September 14, 2013

SEO Basic Knowledge for Social Media

Social networking SEO has become an important factor with changes to internet search engine algorithms. SEO has been a fundamental portion of digital marketing for a long period now. However, internet search engine algorithms now look for pages and blogs shared on different social media networks and the amount of shares that they get.

Basics #1: What is Social Networking SEO

Social media SEO integrates your activities on the website with those on the networking communities. This integrated activity provides search engines for example Google Search a holistic view of the business and allows these to judge your credibility. Shares, Tweets, Likes, as well as Clicks all equal to pushing your blog posts higher up the search engine results.

Basics #2: Why You Require It

The Panda and Penguin updates now give much more weight age to social signals associated towards the page than traditional SEO techniques. Similarly, the brand new Google Search features rank higher the pages which are shared by people in your Google Plus circles. However it is not only about search engine algorithms. Individuals are spending more time on social networks and thus search for information using social search interfaces for example Facebook Search and Twitter Hashtags. In addition , the voluntary connection between friends and acquaintances also the actual suggestions by connections more believable and honest than the usual sponsored ad on the page. You need to create a strong social presence that will give you the exposure you will need and drive traffic to your website to profit from these new dynamics.

Basics #3: Create Profiles and Make a Network

To ensure that search engines like Google receive your post signals from social media, you first have to have personal and business profiles across different networks. Your company sector should guide your decision to select the right networking communities. However, you should have profiles on the search engines Plus, LinkedIn, and Facebook to begin your social networking SEO campaign. Participate in groups and communities to create a network, which in turn will share you with other members.

Basics #4: Share Topics

Although Facebook and Linkedin tend to be more popular, Google Search is still the leader in the major search engines and the driving force behind many other search engines like Google. Google Plus, obviously, is considered the most important network for Google Search. Share you on your Plus profile and also on the Google business page. The same goes for search with Facebook. Facebook’s Graph Search shows results that the friends have liked. Sharing posts on these networks can help them rank your posts and pages up in search engine results. Your website is crawled in a predetermined rate by Search engines, still a Twitter feed is crawled a lot more frequently than websites. Make sure that you share you on Twitter regularly.

Basics #5: Expert Talk

Cheryl Conner of Snapp Conner PR shares some fascinating tips about how you can ease into using social media to enhance your SEO efforts. However, she rightly warns it won’t happen overnight and that you need to view it as a long-term, continuous activity. Integrated marketing also needs a large amount of tweaks to your website. Things can be very easy if you are a WordPress user and also have SEO by Yoast attached to your WordPress website. Joost de Valk explains ways to make use of the WordPress plugin’s features to optimize your WordPress site for social search engine optimization.

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