Sunday, October 20, 2013

11 Tips & Strategies: How to Brand Yourself In Twitter

Brands are losing out on big opportunities to build relationships consumers on Twitter by tweeting in the wrong time or in the wrong way, based on a fascinating study from Buddy Media.

The report, Techniques for Effective Tweeting: A Statistical Review, found that lots of brands aren’t using Twitter effectively and outlines the top techniques for engaging with consumers. Buddy Media looked over user engagement for your top 320 brands on Twitter between December 11, 2011 as well as February 23, 2012 to find out how successful these were at getting @replies and retweets. Their engagement rates were assessed to quantify the relationship between @replies and retweets depending on their number of followers.
Use these guidelines and proven tactics to communicate effectively on Tweet:

Tips #1: Tweet on Week-Ends

Twitter engagement rates for brands are 17% higher the prior weekend not too long ago and Sunday versus weekdays, but brands don’t leverage this trend. Just 19% of most brand tweets are published on weekends despite the fact that engagement is highest on nowadays. Tweets on Wednesdays and Thursdays are wasted because that’s whenever engagement may be the lowest.

Tips #2: Best Days to Tweet by Business

Clothing and Fashion: Tweet on week-ends

Engagement for clothing and fashion brands is 30% greater on weekends, but only 12% from the industry’s tweets are submitted to Saturday and Sunday. Followers usually have additional time for shopping on weekends, so this is if you should communicate with them. Thursday produces the cheapest engagement.

Entertainment: Tweet on Sunday and Mon men and women are looking for events to go to

Tweets published by entertainment brands on Sunday and Mon receive 23% more engagement than average, while Thursday receives the cheapest engagement. Followers may be more engaged on nowadays because they’re looking for movies and other events to go to within the coming week.

Publishing: Tweet a prior weekend break not too long ago when people catch up on reading through

Publishers, including bloggers, are missing a large chance to engage with followers on Saturdays, when they’re catching on news and current events. Engagement a prior weekend not as well long ago is 29% greater than average, yet only 7% of publishing brands tweet on which day.

Sports: Tweet on weekends when large games are recorded

People are far more likely to build relationships sports brands on Twitter during the weekend, that is no big surprise. Engagement rates are 52% higher a earlier weekend not too long ago and Sunday than upon weekdays, with Monday arriving third. Most major sports are held on weekends, as well as people prefer to discuss them on Monday. Only 9% of sports brands twitter update a prior weekend not too long ago, so they’re lacking a chance.

Tips #3: Tweet Men and Women are Busy to Create Much More Brand Wedding

Tweets sent during busy hours (8am to 7pm) get 30% more engagement than tweets posted at also (8pm to 7am), including Saturday and Sunday. 64% associated with brands tweet during busy hours and use this00 trend.

Tips #4: Use Different Social Support Systems so Your Conversation is Definitely On

While Tweets during busy hours receive a lot more engagement, Facebook posts demonstrate inverse results — posts throughout non-busy hours receive 17% more engagement on Facebook than patients posted during busy hours. Facebook posts can remain towards the top of a user’s News Feed depending on their EdgeRank scores, even if they’re published as the user isn’t on Facebook. Tweets, however, the schwinn recumbent bike, are quickly pressed from sight by newer tweets, making them much more difficult to discover when they are published beyond busy hrs.

Tips #5: Learn How to Pace Your Tweets During the Day

Plan your tweet routine based on the days your own tweets perform best, and tweet more often on those days. But do not really overdo it — there’s an inverse relationship between tweet frequency as well as engagement, therefore the much more you tweet each day, the less engaging your twitter posts could become.

Tips #6: Maintain Tweets Short for Best Overall Performance

Twitter posts that contain lower than 100 characters receive 17% higher wedding than longer tweets. And leave some room in twitter posts — in case you don’t use all 140 characters, followers can include their very own text either prior to or after your articles.

Tips #7: Use Hyperlinks in Tweets to Push Mouse Clicks and Retweets

Relates to short, tempting descriptions entice fans to click. Tweets which include links are retweeted 86% more than twitter posts without any links. Adding links drives a lot associated with visitors desired destinations and magnifies your brand communications.

Tips #8: Make Sure that Your Links Function

Ever see an interesting tweet having a link that you really wish to click but can not? We’re almost all acquainted with that situation. It’s often the result of an easy formatting error in the twitter update — 92% of most linking errors are caused by not inserting a space prior in order to the actual hyperlink, which forces users to repeat and paste the link in to a browser. Really dont want to perform that, would you?

Tips #9: Use Hashtags Increase Engagement but Do not Overdo this
Hashtags are a Twitter staple along with a popular way to identify themes or subjects within a tweet. Tweets with hashtags get twice the engagement of these without hashtags, but only 24% associated with tweets contain them. It’s possible to overuse hashtags, although, and several brands do — tweets along with 1 or 2 hashtags possess 21% more engagement than patients with three or even more, which yield a 17% drop in wedding.

Tips #10: Tweet Pictures

Despite the fact that followers can’t see an image instantly on Twitter because they can on Facebook, regular publishing of images features a pronounced effect on Twitter performance. Tweets with image hyperlinks (via yfrog, instagr. am, Twitpic, along with other sites) have engagement rates 200% greater than those without.

Tips #11: Request Retweets

Don’t be afraid to request individuals to retweet your posts — it can create an enormous difference. Tweets that specifically ask followers in order to “retweet” or “RT” are retweeted 12 times a lot much more than those that do not, however lower than 1% of brands actually implement this proactive strategy. Asking followers to retweet is an simple efficient method to amplify your brand messaging.

Twitter cheat sheet with regard to Brand names

Buddy Media created this handy be unfaithful sheet for brand names seeking to maximize Twitter for branding and wedding:

Download Buddy Media’s report, “Strategies for Efficient Tweeting: A Statistical Review”

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