Tuesday, October 29, 2013

50 Tips: How A Company Can Drive More Engagement With Blog

Companies can benefit greatly by managing a blog. It will help drive engagement by establishing industry expertise, and may also promote services generates leads by enhancing the company’s visibility on the market. A survey conducted by Hubspot, an advertising software organization, indicates that more businesses are adopting a blog and find it to become “critical” and “useful” for their business. Blogs allows companies to leverage technical knowledge and experience, while also providing customers a forum to interact using the brand.

Hubspot reported that blogs help generate prospects and make credibility for a company. Their survey has reported good success for companies that manage blogs:

  • 57% of businesses using blogs reported which they acquired customers from leads generated directly from their weblog
  • Businesses are now in the minority if they usually do not blog. From 2009 to 2011 the percentage of businesses having a blog grew from 48% to 65%
  • 27% of customers rated their company blog as “critical” towards the company
  • 85% of users rated company blogs as “useful” or even much better

So with an expanding trend of companies managing blogs, how can a brand-name leverage the content they deliver? Just how can companies use blogs to advertise their brand? We asked individuals to share their strategies for companies that manage blogs, but the tip could hardly exceed 140 characters. The goal was going to identify tips that may be shared easily on Twitter and gives insights for leveraging a company blog.

There was clearly a great outpour of responses and the tips appeared to highlight the theme – blogs should engage customers with content which is relevant to them and must provide differentiation for your brand from its competitors. Below is a listing of 50 tweetable tips:

50 Strategies for Driving Engagement with Blogs in 140 Characters or Much less
  1. Share case studies that address client pain factors while educating on purposes of your product or service. @katseyemedia
  2. The very best brand and business blogs genuinely answer a client question. @DigiCoachHouse
  3. Avoid using your blog to provide bad news and always consider how each blog might be perceived in a year’s time. @DigiCoachHouse
  4. Your company blog should placed the real value before selling anything: Educate and contact your readers. @seosmarty
  5. Use blog content like a catalyst for conversations on social networking. Pose questions and share URLs to develop community and brand equity. @stephciccarelli
  6. Stay with a normal #blog schedule (daily, weekly, monthly, and so on ) and stick with it to build a group. @ErinSRichards
  7. Position your blog to supply targeted DIY inspiration which is original, interactive and ties well with your overall online marketing strategy. @KoyalWholesale
  8. Add keywords for your blog content to optimize results, check “Google AdWords” for the greatest ranking search terms. @champinternet
  9. Time for you to self-promote! Blog about your industry expertise: an individual story, speaking at a conference or las vegas dui attorney got within the biz. @champinternet
  10. A blog is the company’s face to the world. Utilize it to humanize your brand and make engagement. @landslidecrtv
  11. Ask questions with blogs, and answer them with content which you promote within each post or elsewhere on the blog. @lisafugere
  12. Creating original #content for the company’s website will increase organic #SEO and give readers reasons to come back. @mmidentitylab
  13. Have regular categories like “Trending Tuesday” or even “Fun Facts Friday. ” @StephLough
  14. Remember dozens of emails from confused customers? Put answers to the most typical questions in a article. @GatzSocialMedia
  15. Don’t forget a proactive approach. Each and every blog entry should encourage customer engagement: find out more, read more, watch this video, call us. @techtherapist
  16. Increase sharing, multiply branding efforts as well as please business partners by highlighting partners in blog lists and have content. @iGiftback
  17. Create unique compelling content round the keywords for which your target audience is searching and thinking about. @robwalling
  18. Monitor blog traffic with Google Analytics spend attn to bounce rate and where your readers are originating from. Appeal to those readers! @LeMetric
  19. Take full advantage of your #blog content – syndicate your blog to obtain more traffic and exposure. An RSS feed is an excellent start. @eccushing
  20. Inject personality within your company by showcasing your staff & their passion for your brand. @t_akers, Campaign Architect at @WELDtweets
  21. Possess a point of view within your content. Don’t just “report”. It will reflect an authentic voice of you as well as company @spanishgringo
  22. Post feature, product & integration up-dates. 4 technical products, provide in-depth analysis on value it offers your prospective customers. @KJMagee
  23. Be consistent (@ least twice/month); become relevant, be current, don’t become a shill for your product or service; carry value; motivate feedback. @tgprice5
  24. Get insight from industry insiders : who’s leading within your field? Interview them for a great article. @misspallen
  25. Encourage your employees, customers and spouses to talk about your blog and reward them for doing this. http://ar.gy/4.0T @ambernewman
  26. Determine who needs whatever you can offer, how they can use it to resolve their problems & how you can best deliver it for them. @rozkwalker
  27. Include social handles along with a company link in your blogs to create easy accessibility to any or all your business pages @Reed_Daw SEO Associate @Volusion
  28. For #marketing, blog with regards to your products from a story viewpoint before hard selling them. The soft sell is victorious. @BradHines
  29. Include others and resources in your blog posts. You’ll appear in their Google alerts and get before new audiences once they share. @tayloraldredge
  30. Remember the 80/20 Rule: 79% engaging content highly relevant to your audience, 20% with regards to your company & products via @EmpireCovers
  31. Interact with customers within the comments section to maintain the dialogue going and acknowledge their enter. @Homescout
  32. Engaging content helps you to massage your leads down your marketing funnel to some possible sale. @christinaduren
  33. Try posting at different occasions and days to find out whenever your audience is reading @ContempoSpace
  34. Don’t just promote a small business and its offerings on your blog- you have to be seen as a resource, not only an advertisement. @jpretz
  35. Hook up your site to an RSS publisher so every new post ends up within your Twitter, Facebook and Linkedin! @Tammykfennell
  36. Situation studies! People like to know how you solved a problem, helped a customer, or made an impact. @JackieWolven
  37. Utilizing a blog to promote a brandname takes good writing. Growing a blog’s audience takes good SEO. Possessing a good blog takes good listeners. @JonNegroni
  38. Develop a message campaign that creates awareness with regards to your blog. Let people know how to make it happen, combined with the value they’ll receive. @JasonPinto
  39. Always end your site posts with an open question to increase the amount of comments you receive on each of your articles. @stephaniehetu
  40. Post how-to videos to assist customers and prospects with tasks they may find challenging. @resonancecont
  41. Write blogs on industry-related topics and reference other companies within the post and tweet to them to develop your audience @alex_katzen
  42. Make others laugh – blogs tend to get shared more if they happen to be funny @accuracast
  43. Social feeds are cluttered. Post content material more often than once through the entire week and month with teaser headlines and higher trafficked hashtags. @CLRochelle
  44. Occurs blog to educate clients. It will help develop credibility and trust with these. @WAM_Enterprises
  45. Use your blog to reply to your prospects questions and address their concerns or among your competitors will be happy to do it for you personally! @benlanders
  46. Don’t be afraid to provide away knowledge. You will build trust and supply true value to prospects. @RussellDavies71
  47. Add value through including images, embedded videos and links to resources. @BritWebLtd
  48. Originate or curate content that plays a role in net-new discourse about a topic keenly highly relevant to your company’s competitive differentiation or core proficiency. @marchitexture
  49. On the blog, a company should share their niche knowledge to advertise ideas, case studies, etc. this way increasing their thought leadership. @liordegani
  50. Your articles ought to focus on your customer. Discuss their questions, problems, & needs. People prefer to read solutions, not sales pitch. @MESlayter

Please share your tweetable suggestion on driving engagement with blogs within the comment section below.

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