Saturday, November 30, 2013

How Hastag Works on Different Social Media Networks

It is been six years now since Twitter user Chris Messina used very first ever hashtag and started a worldwide trend which has been steadily evolving over the years. Now, increasingly more social networks are adapting hashtags to really succeed for their customers to discover posts – at this stage, almost all major social networks possess a hashtag feature. But how do they differ from each other? Each social network has a slightly different method of hashtags, so let’s take a look at how better to use them on each social network.

Social Network #1: Twitter

Twitter is still the best social networking for using hashtags. This is when hashtags truly feel at home and where they may be most useful, in my opinion. The reason being, unlike many other social support systems, most profiles are public – which means that a hashtag search will show nearly every tweet that uses that hashtag. Not saying that Twitter doesn’t have its fair share of personal information, but most are public.

On Tweet, hiashtags are extremely widely used. Some exaggerate by composing tweets which are basically only formed of hashtags, but I would suggest limiting you to ultimately two hashtags in each tweet. Too many hashtags could make your tweets not just annoying, but additionally completely un-readable.

Twitter also offers a trending list that you can always see on the left hand side hand side of your screen, system trending hashtags of the day. These trends are often tailored for each user, you could easily change that through simply clicking the Change button:

Hashtags on Twitter are breakthrough tools – possibly a hashtag in a tweet and wish to see what others are saying with that subject, all you have to is click the hashtag and you will get a listing of tweets and people involving that word.

Hashtags on Twitter will help you raise your engagement and get more followers. Use hashtags which are relevant to your field, along with hashtags that are in the trending list, because way more people will be discovering your content articles.

Useful Resources

Resource #1: WhatHashtag
This is a very helpful tool that I recommend using every time you make use of a hashtag, especially if it is one that you might have never used before. It’s not very easy to think of a good hashtag that people actually will use – after all, if no one looks for that hashtag, what’s the point with it? With this particular tool, you can enter a number of keywords in their search bar, and you may then get a list related hashtags, and also the number of people who make use of them.

Resource #2: Twubs
You may use Twubs to follow a hashtag instantly. Simply enter the hashtag you want within their search bar and you will be able to get a live feed of all tweets using that hashtag. You may also select the feed speed that you would like and post messaged with that hashtag completely from the feed page within the hashtag chat.

Resource #3: Hashtracking
This tool is extremely useful for those who want to any Twitter hashtag campaign or event. This real-time hashtag intelligence device provides charts and graphics, along with amounts of tweets and retweets, reach, impressions along with other details that will help you get more insight in to the success of your hashtag.

Social Network #2: Facebook

Facebook is one of the more recent social support systems to implement a hashtag feature. Facebook hashtags will also be clickable and searchable, meaning that when you click one you will be able to see other posts which contain that keyword and that you can visit a hashtag exactly like you would on Twitter.

Throughout Twitter most accounts tend to be public, on Facebook it’s the contrary – here, most accounts and posts are private, and for that reason searches for hashtags receive less results.

Facebook users aren't as into hashtags as Twitter users, so it’s best to not exaggerate – one or two hashtags per post ought to be enough.

Social Network #3: Google+

Google+ has brought a relatively different approach to most other social support systems. Whenever you set a post, Google+ will automatically add a hashtag into it, unless you include one yourself. The hashtag will be at the upper right corner of the post ‘card’ which is clickable:

When you click the hashtag, the ‘card’ will turn and will also be capable to explore other posts from Google+ which are tagged with that hashtag.

Inside my case, the automatic hashtags happen to be quite accurate, but as I mentioned earlier, you may also add your own hashtags.

Whenever you make a search for a specific hashtag, not only will you get results for that specific hashtag, also for other, related hashtags.

Social Network #4: Instagram

Upon Instagram, hashtags are most likely just as popular because they are on Twitter. It’s not really uncommon for people to make use of exclusively hashtags in their photo descriptions and to use a minimum of two or three on each of your photo.

Hashtags on the popular photo-sharing social networking are extremely important and they are usually how people search for photos and new people to follow. Actually a good hashtag (coupled having a great photo, of course) can get you new followers and new comments very quickly.

Here’s a little more help approach choose the right hashtags for the brand on Instagram:

Useful Resources

Resource #1:
The computer Instagram search tool allows you to look for users and hashtags at once by entering the keywords you would like. You will also have the ability to see similar usernames and similar hashtags along with Instagram account statistics with your own use of hashtags.

Other Useful Resources

Resource #1: Tagboard
This useful tool enables you to “see the whole conversation” when you visit a hashtag. You will be able to see what individuals are saying across several different major social support systems: Twitter, Instagram, Facebook, App. internet, Vine as well as Google+.

Resource #2: RiteTag
RiteTag is a useful tool that will help you discover hashtags that you could then add to your content on different social support systems. You get all the results on a single page, based on how many times the hashtags happen to be used and you can select which social network you might be most interested in. RiteTag works with most social support systems: Twitter, Instagram, Google+, Vine as well as others.

Resource #3: Keyhole
This social tracking tool enables you to track any keyword, hashtag or URL on social networking.

Do you use hashtags and it is your approach different depending on the social networking? Please leave your comments below :)

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