Saturday, November 2, 2013

New Google Panda Updates with SEO: Tips for Online Marketers

Though it may sound like something from Animal Planet, Google Panda is equally as serious a matter for online marketers now when it was whenever it first released in 2011. As continues to be well-documented, Panda is a change to Google’s search engine results algorithm that Google continues to update regularly, using the expressed goal of lowering the rank of low-quality sites with slim content (e. g. “content farms”), while putting higher-quality sites close to the top of search results. Google expects to campaign about 500 search algorithm improvements this year alone! The results are wide-reaching, so along with webmasters staying alert, we as marketers can have an effect on how our respective websites perform underneath the Panda framework.

Almost immediately after the original launch of Panda, there have been some interesting ramifications for online marketers that still hold very true today. Like some news and social networking sites experienced a greater in their rankings, even though many spammy, ad-heavy micro-sites delivered the map altogether. Here tend to be several important factors internet marketers should keep in mind regarding SEO within a Panda-influenced landscape:

SEO Tips #1: Authoritative, Engaging Content is Important

Seems like a no-brainer, but it’s amazing to find out how many companies get hung up within the latest SEO discussions and threads without making certain their respective sites have truly good, useful content. Search engines analyzes numerous onsite metrics that indicate user engagement within your content, so it only makes sense that the content should compel visitors to spend more time on the site, interact with your articles, and return frequently.

SEO Tips #2: Make Sure that Links to Your Internet Site are Natural

Panda likes links from quality sources but really will come down hard on you (and may even exclude through Google’s search results) in case your site is inundated with overly targeted links, particularly if they may be sponsored. Some career Web domainers learned this hard way, but it’s clear that Google searching for to basically reward companies and marketers who make a real effort to fill their sites with authoritative, useful, and share-able content material.

SEO Tips #3: Cleanup Site Errors

Having users click on a link leading to a 404 error is an extremely poor user experience. So make sure to perform maintenance on your website regularly. What this means is fixing any broken links, utilizing the proper redirects, making sure your site could be crawled efficiently by Google’s bots, and more. Your site should run smoothly enough that user engagement together with your content is not really interrupted by any errors.

And Now For a Few Fpecific Things to Avoid:

SEO Tips #4: Don’t Pay Money for Inbound Links

It surprises me there are marketers out there who still insist on attempting to make this work. A paid link strategy is merely unsustainable, and Google is quickly improving its capability to spot paid links. Acquiring links naturally to authoritative, informative content is both preferred by Google and successful.

SEO Tips #5: Speaking of Links, Focus on Warnings

If you or your clients’ sites get a warning from Google along the lines of “You possess a series of un-natural links, ” you could be inwardly smile at of search results in case you don’t change course quickly. There are a few options here One is to contact the webmasters linking to your site directly, with a request to take the hyperlink down. If that’s unsuccessful, then you can certainly send a text file to Google’s disavow tool to leave Search engines realize that you don’t want those links to affect your website.

SEO Tips #6: Avoid Complicated Sitemaps or Navigation

With Content quality google, Google has pretty consistently caused it to be clear that simple navigation is best; websites that need too much digging to find desired content might be negatively affected. In short, choose a navigation simple! It will cause a better experience for your users to remain the SEO potential positive.

When Panda initially released, there was clearly a lot of trepidation surrounding its potential effects. During your time on st. kitts have been some headaches along the way, I realize the impact as primarily positive and the guidelines as easy-to-understand. For marketers, it’s great to understand that we can take the lead in ensuring that companies or our own websites are sticking with practices that generally create a better user experience.

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