Monday, December 9, 2013

Google Author Rank Is A Powerful Tool for Internet Marketing

In case you follow my blogs you know I am a large advocate of Google’s Authorship and Google Publisher Markups. Another 1 of the most important aspects of running a business online is establishing your own brand. A brand could be personal or impersonal, but you need one in either case. For marketers who don’t mind being the middle of attention, a personal brand can work perfectly and Google Authorship and it’s Author Rank algorithm is introducing a few changes which will make building a personal brand much easier - and much more important than ever before to embrace!

Another Google Formula

As we both know, Google uses calculations called “algorithms” to create its search results. Every time a Google algorithm is introduced or updated, online marketers face new challenges, or gain new opportunities. As usually in our world, Google is currently along the way of rolling out another algorithm called Author Rank. This formula will ranking webpages not just by backlinks, content, and layout, however through the author’s reputation. That’s right, YOU!

Which means that authors themselves will be ranked by Google. You might have noticed pictures appearing alongside items in Google’s results, indicating authorship. As Author Position is presented and further integrated into the search algorithms, you will find that photographs will start appearing more often. Google and the rest of us SEO experts have discovered that users are much more likely to click on one of these simple results than on one with no picture.

Author Rank is, basically, Google’s method of looking at any given author’s contribution to the web within a particular subject, and then ranking the author against everybody else writing on a single subject.

When Google See’s You

When Google sees that the authoritative writer has written a particular piece of content which is highly relevant to a particular search query, that article will likely get a boost near the top of those particular search engine results.

Put Yourself Out There

This is a huge advantage for marketers who choose putting themselves “out generally there”. If you can turn out really good content, week after week, along with other people find it helpful and share it, you are going to soon find yourself establishing a great Author Rank reputation.

Remember, though, Search engines never does anything without its very own interests in mind. So in order to take advantage of Author Rank, you must sign up for - and have interaction with - Google+, which is Google’s social network platform. This will act as Author Rank’s “central registry”. This is Google’s try to finally trump Facebook. By integrating Google+ in to the all-important search results, Google hopes to draw massive focus on it.

If you've been trying to puzzle out how to use social media in your internet marketing but haven’t had the opportunity to derive any direct benefits, you will probably obtain a lot more traction with Google+. It is going to straight tie subject-based social activity to look results.

If you don’t like social networking, you may have really an uphill battle ahead. The day from the faceless, fly-by-night internet marketer (or the particular legitimate, anonymous type) may be drawing to some close. Author Rank isn't going away anytime soon - in fact, its influence will simply increase.

So, if you value in the social spotlight, dig into Google+, You are going to increasingly see huge benefits in the search engine results.

If you don’t like being the middle of attention, you may have to discover someone who’s willing to pose as the “mask. ” Possibly you or they can write down their content, but there needs to be a face right now, because Author Rank must be able to point a finger at somebody.


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