In the last decade, content (the almighty ruler from the marketing world) has groomed PR, advertising and social networking professionals to bow down to its great powers. During the last five years specifically, creative agencies which have implemented effective content strategies have expanded their clients’ kingdoms and also the results have been bountiful. But just like a good ruler, content has had to change and evolve to be able to fit the needs of the times. And from now on, we’re seeing a high with regard to content marketing, content networks and social media plans as part of your. As we head into 2014, it’s obvious that many marketers are heavily relying on content marketing like a critical component for year planning.
What exactly is content marketing and how do creative services professionals utilize it? Simply put: content marketing is really a technique that distributes relevant and informational content for a brand to attract target audiences and make credibility. Sounds simple enough right? Well, not too fast. In order to be effective in any kind of marketing, the message should be engaging and result in customer action. To get this done, content should be made to keep exclusive audiences interested while communicating the brand’s core beliefs. However, lets talk about organizing a strategy.
3 steps to take before trying to achieve a content marketing campaign:
Steps #1: Identify the Group
The first step to great article marketing is answering: who is going to check out this? By identifying the brand’s ideal audience, the information can then be shaped to answer any questions which they may have or attract their intrinsic value systems. General content could be good, but tailored content designed to target a particular group is best when making content for marketing purposes.
*Bonus tip: Ask which kind of content the audience is interested in: Video? Lists? Informative articles? Quick twitter posts? Webinars? To be able to ensure the content is widely accepted, it ought to be delivered on a medium most attractive towards the audience.
Steps #2: Identify the Niche
Probably the most important things to keep in mind when starting a content marketing campaign is that the article should communicate the author’s expertise. A genuine expert cannot be a jack of most trades and simultaneously be considered a guru. Credibility is made when audiences feel as though the writer has something to express that appeals to their demands and interests. By targeting a distinct segment and diving deep, the content will attract the eyeballs of prospects and customers.
Steps #3: Create a Timeline
With no strategy and a proper editorial calendar, content may become stale. Because content dominates the digital landscape, you will find new articles, white papers, tweets and webinars distributed each day. In order to remain competitive, the content online marketing strategy must stay fresh throughout the year. Before trying to achieve a content marketing campaign, sketch out 10-20 topics which will attract the niche audiences and time the content’s release within a strategic manner.
As the communications landscape is constantly on the evolve, there will continually be new tricks and tools designed to get information before consumers and connections to help make the most impact. In today’s busy and on-demand world, the only way to seize attention is by marketing products and services towards the audience in a manner that keeps them engaged, keeps them learning and wanting much more. So is content marketing the strategy for 2014? Not alone.
I would argue that we've recently been marketing through content over the past five years. Still in 2014 fresh strategies which are thoughtful, interesting and cutting-edge will be mandatory to keep the masses buzzing.
What exactly is content marketing and how do creative services professionals utilize it? Simply put: content marketing is really a technique that distributes relevant and informational content for a brand to attract target audiences and make credibility. Sounds simple enough right? Well, not too fast. In order to be effective in any kind of marketing, the message should be engaging and result in customer action. To get this done, content should be made to keep exclusive audiences interested while communicating the brand’s core beliefs. However, lets talk about organizing a strategy.
3 steps to take before trying to achieve a content marketing campaign:
Steps #1: Identify the Group
The first step to great article marketing is answering: who is going to check out this? By identifying the brand’s ideal audience, the information can then be shaped to answer any questions which they may have or attract their intrinsic value systems. General content could be good, but tailored content designed to target a particular group is best when making content for marketing purposes.
*Bonus tip: Ask which kind of content the audience is interested in: Video? Lists? Informative articles? Quick twitter posts? Webinars? To be able to ensure the content is widely accepted, it ought to be delivered on a medium most attractive towards the audience.
Steps #2: Identify the Niche
Probably the most important things to keep in mind when starting a content marketing campaign is that the article should communicate the author’s expertise. A genuine expert cannot be a jack of most trades and simultaneously be considered a guru. Credibility is made when audiences feel as though the writer has something to express that appeals to their demands and interests. By targeting a distinct segment and diving deep, the content will attract the eyeballs of prospects and customers.
Steps #3: Create a Timeline
With no strategy and a proper editorial calendar, content may become stale. Because content dominates the digital landscape, you will find new articles, white papers, tweets and webinars distributed each day. In order to remain competitive, the content online marketing strategy must stay fresh throughout the year. Before trying to achieve a content marketing campaign, sketch out 10-20 topics which will attract the niche audiences and time the content’s release within a strategic manner.
As the communications landscape is constantly on the evolve, there will continually be new tricks and tools designed to get information before consumers and connections to help make the most impact. In today’s busy and on-demand world, the only way to seize attention is by marketing products and services towards the audience in a manner that keeps them engaged, keeps them learning and wanting much more. So is content marketing the strategy for 2014? Not alone.
I would argue that we've recently been marketing through content over the past five years. Still in 2014 fresh strategies which are thoughtful, interesting and cutting-edge will be mandatory to keep the masses buzzing.
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