Monday, May 19, 2014

Play with the Penguin: Effective Link Building Strategy

The most recent Google Penguin updates have greatly changed the hyperlink building game, making it an extremely different task with new rules and considerations.

Prior to the Google Penguin updates, marketers and SEO strategists could simply purchase links from dealers and also have those links escalate their organization’s ranking on SERP. Still this is no longer the situation.

The updates have made link building an infinitely more regulated process, including a new requirement for long-term success that we build links from Google-trusted domain names.

As mentioned by Jason Brooks, Citation-style links earn more credit with Search engines, but this involves citations from established sites that Google trusts; for obvious factors, it is hard to earn links from these kinds of sites.

What exactly are marketers and SEO specialists to perform to earn these links? Here are a few of my tips.

Tips #1: Newsjacking

In most cases, being first (or one of the first) towards the news is a great method to secure high Google SERP rankings. Easier in theory, thinking about the ever quickening news cycle, but being one of the main to comment on or blog concerning the latest news or current events places your pages higher within the Google search rankings.

Beyond being first to publish, you need to post high-quality, relevant commentary with that news item – and then retain it updated. Because timeliness could be so important towards the Google algorithms, the algorithm checks for both with each article.

For example, if you look for an ongoing event such as the “Olympic basketball games” on the search engines during Olympic, you will find information relevant to probably the most upcoming games first – and within those results, the newest news items (think game schedule, latest results, and gamer injury news).

The reason being Google makes the assumption, unless otherwise specified in you work search term, that you are thinking about the timeliest information for relevant item to today’s news period.

Maintain your content quick to publish and relevant. Speed may be the actual title of the game here.

Tips #2: Free Tools

Free tools that are appealing to the general public and that are relevant to your website are likely to be viewed favorably by Google. Once more, relevancy plays an important role – so allow it to be easy for the Google algorithm to link the relevancy of the free tool offering for your overall website.

The idea would be to attract links from websites and blogs that are highly relevant to yours.

For example, if you any mortgage information site, you might provide a free loan calculator that allows visitors to calculate which kind of mortgage is best for them based on income and former monetary commitments.

Tips #3: Study

Who doesn’t love learning more themself? Surveys have time, fun, and interesting – and best yet, they may be a terrific way to create and secure quality raw, original data which will provide your organization with new insight that may then generate original, newsworthy content material (links! ).

Being an added benefit, when people contribute to pursuit by participating in the survey, they have an elevated likelihood to track the progress of your research watching for the results, ultimately linking to you since the source of the information.

Tips #4: Crowd-sourcing Articles

Crowd-sourcing is a method of publishing new data and insight, citing the opinions and enter from others in the market.

This again takes a little bit of work upfront to research people you desire involved and secure their participation, however the work upfront will pay off in dividends.

The concept behind crowd-sourcing posts is you publish relevant, original content that provides value towards the public while securing buy-in from other industry experts. Since the other industry experts are involved, they will wish to publicize their involvement which makes them more likely to link to your site to your post off their own blogs, websites, and networking communities.

This post by Adam Cornell like drew in more than 2,000 social networking shares plus 100 legit back-links (via Majestic SEO stats) in just a month.

Importantly, while this is really a valuable marketing and link building strategy, overusing this plan will certainly backfire as it will overtake your blog to people’s opinions and expertise. Use it sparingly in order that it is a resource and addition to your blog and never the sole or main source of its content; you'll still need to be (and be viewed as) the expert.

Tips #5: Sponsor or Even Speak in a Event

Sponsoring an event or speaking in a event is a great way to gain visibility for the organization. Although this is not a direct backlink activity, it is still a great tool to include into your arsenal to supply diversity in strategic tactics. After all, backlink is not restricted to solely online activity; it occurs offline, as well.

In this instance, you will utilize the publicity that events typically provide for their sponsors and speakers which frequently include logos, mentions, and links through the event website and email promotions, not to mention social networking activity. This method will probably secure you traffic and links from your outside, reputable resource external from your site.

Tips #6: Distribute Ridiculously Resourceful Content Material

Even with the new algorithms, content continues to be key. Write detailed case studies, 101 lists, function exclusive interviews, and much more. Promote your content via social media networks and get in touch with others and ask for any link.

To enhance the effectiveness of this strategy, work to expand your network to include popular bloggers who will be willing to share your projects. Remember that to get impact and remain relevant, you have to be consistent – writing one great piece every 6 months isn't going to is not the best way to go here.

Tips #7: Guest Running a Blog

Guest blogging remains the easiest method to build legitimate, great ranking links. Still to gain the maximum impact, be sure to carefully study and review blogs before attempting to secure a guest post spot.

Overlook Google PageRank and make sure that any blogs that you will publish content are legitimate, provide content, as well as have a steady following of readers that are engaged.

To ensure that you obtain the best results possible from your efforts, take a look at Adam’s post on how to make blogger outreach meet your needs.

Bonus: I have a listing of web development-relevant sites that accept guest posts, what their recommendations are, and who to make contact with. Do make use of it if that’s actually looking with regard to.

To you!

Link building remains a science which involves creativity, research, and strategy – not forgetting flexibility to change tactics and stay on top from the ever evolving Google algorithms. Bring the above tactics for your link building strategy to become a market content leader with great search result rankings.

Possess any tips or insights I haven’t considered? Let me know.

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