Tuesday, May 6, 2014

Resource & Penalty Recovery Tools for Google

While writing my part of our recently published Complete Google Penalty Recovery Kit through the Penguin and Panda updates, I ran across lots of very useful information. I used several sites as resources within the guide but I didn't have room for them all and so i decided to put this one-stop-shop resource list together for everybody to benefit from. Take a look at record in this post to discover tools, resources, and insights into recovering your site traffic after a penalty.

Diagnosis the Problem

  • Wish to know when all the Panda updates occurred? Take a look at this infographic of all the Panda updates. Make use of this to correlate traffic drops on you site towards the specific update rollouts. Panda up-date infographic: http://searchengineland.com/ google-panda-update-112805
  • This can be a great summary from the Google updates in 2013. The post also includes home elevators the ‘keyword not provided’ update.
  • Brick Marketing is constantly on the update this post using the latest updates of both Panda and Penguin.
  • Do you consider an update is happening right now? Take a look at Algoroo to see the turbulence in rankings. Once the bar is high…Google is updating.
  • More determining which Google update impacted my site.
  • Was this Penguin or Panda that affected your website? Maybe it was both. How you can determine which update affected your website.
  • Many webmasters assume the penalty was brought on by bad links. It could be the case but quite often the backlink portfolio has over optimized anchor text. If you want to diffuse your anchor text, check out this website for a quick tool to give you some great delete term variations.
  • You can also use EXCEL to assist you identify over optimized anchor text.
  • Google Analytics - Look at your traffic in Google Analytics to verify if a drop in traffics correlates to some Panda or Penguin rollout date. If this is a little muddy and you can’t make a clear determination, then you can certainly use among the following tools:
  • Panguin - This tool will help you to observe how Google’s recent algorithm updates have impacted your traffic. It’s simple to use but you must give the tool entry to your Google Analytics account to obtain the data.
  • Fruition - This really is another tool that may help you identify what update impacted your traffic. You are able to monitor 2 websites for free and you should also give access to your Google Analytics to obtain the data.
  • Start in the source and use Webmaster Tools. Many webmasters received the actual ‘unnatural’ links message within their Webmaster tools account. This is the easiest way to verify you have bad links in your profile. You are able to download a list of links from GWT. Please be aware that this list is only an example. You’ll need some other sources to compile a far more complete list.

Backlink Profile Tools

  • Open Site Explorer – This can be a great quality tool for finding backlinks as well as for general website analysis and SEO. The site offers a number of tools to help you transform your rankings. This can be a subscription-based service.
  • Majestic SEO – Also known as the actual tool for finding the highest amount of backlinks, Majestic also includes other tools to help together with your Internet Marketing. This can be a subscription-based service.
  • Link Research Tools – This website has a number of analysis tools with their link research resources. Their tool will rate the back links from healthy to toxic and provide you incremental values between.
  • Link Assistant – There exists a free and paid version of the software. You’ll need to download this for your computer. It will help you discover link partners and quality sites for back-links.
  • Want a quick method to determine your anchor text ratios to see if you might be over optimized for a particular search term. Try the Remoovem device: http://www.removeem.com/ratios.php
  • Ahrefs.com – Make use of this site to do a quick analysis of your backlink profile. Just enter your URL and you’ll get a number of visuals that represent the back link profile. The original top line report is free but to use all of their tools you’ll need to pay for his or her services.
  • Use Screaming Frog to check on the status of link removals. You’ve done the outreach requesting link removal now you want to see the outcomes. Read this walk through approach use Screaming Frog to review your time and efforts.
  • So you’re on a limited budget and you possess been penalized. How about using only FREE tools to recuperate from Penguin.

Recovery Process

Case Studies

  • A penalty recovery example – Read how this agency helped a client pass though a Google penalty and the steps they took as you go along.

Post Recovery

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