Sunday, September 15, 2013

Organic Traffic is the Mother of All Web Traffic

The biggest share by far of website visits come from search.

Enterprise level SEO company Conductor recently conducted research of 30 large websites across six industries to judge the sources of their inbound web traffic over the 1 year period. They analyzed over 310 million visits and located that, overall, organic search was responsible for nearly half of all visits.

Traffic Resources
The sources of traffic tenderize into six categories:

Organic search - the primary, natural search results, as distinct from PPC (pay per click) advertisements Direct visits - where visitors typed in the web site domain address in the address bar of their web browsers Referral visits - where visitors followed links from other sites Paid search - from PPC ads in the internet search engine Social media visits - from posts in online communities like Facebook, Youtube, Twitter, Google+ etc.

Here’s the Breakdown:
Search: 47%
Direct visits: 29%
Referral appointments: 15%
Paid search (PPC) visits: 6%
Social networking visits: 2%


There are a few reasons to consider when it comes to what this means for the business.
1 – They are large company websites. The small companies the proportion of social networking visits is likely to be larger, but is extremely dependent on how active a given company is in social networking.
2 – Organic searches done on mobile phones running iOS6 and higher and Android 4 and higher could hardly be captured. If they happen to have been included, the organic search share would most definitely have been greater than 50%.
3 – There have been some quite significant differences by industry therefore the overall proportions may well be different for the business. See the report by Conductor to have an industry breakdown.

How does traffic to your website compare with this? Let us know within the comments below.

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