Wednesday, October 2, 2013

How to Create a “Perfect” Posts on Facebook, Twitter, Pinterest and Google

Have more social media fans and engagement! Follow these 17 guidelines whenever you post on social networks.

Can there be any such thing as a perfect social networking post? Each social network has a specific group of expectations, limitations — and pros and cons. Every one is constantly evolving when it comes to potential. A one-size-fits-all strategy just isn’t feasible. This will certainly make it tougher for brand marketers whose goals are growing their fan-base and making engagement around relevant content. So what’s the very best strategy to engage followers and attract new ones on each of your site?

My recent post, "10 Tips: How to Update An Engaging Better Facebook Status", offered some great delete word growing Facebook engagement through crafting better status updates. The individuals at MyCleverAgency, a social media consultancy within the U. K., did some research and formulated these types of 17 ideas to help you gain the traction you have to jump-start your social media engagement.

Guidelines for Facebook Posts

Guidelines #1: Keep things good

Being positive breeds engagement and encourages spreading.

Guidelines #2: Provide information

Probably the most appealing updates are ones that offer something, but do not really disclose everything — this boosts the likelihood that fans will click.

Guidelines #3: Give a link

If you’re going to give a link, use, tiny-url, or other link-shortening service so you can track who are clicking via.

Guidelines #4: Include pictures

Posts with images get the highest quantity of engagement on Facebook, so make sure to include one when you can. The perfect dimensions tend to be 800×600.

Guidelines #5: Choose a posts mobile-friendly

Use simple imagery which can be easily seen on mobile devices — 70% of the fans read your posts on the phone.

Guidelines #6: Engage with customers

Posts aren't the only real activities that grab attention — comments and responses do, as well. Build relationships people and make relationships through conversation.

Guidelines #7: Be accessible

Post when the audience is listening, not only when your business is open. This can ensure more user engagement.

Check in with my post, "How to Effectively Timing Your Social Media Marketing", to find out more.

Best Practices for Twitter Posts

Practices #1: Call to activity

Provide a clear call to action so your readers know what you would like them to do.

Practices #2: Punctuation

Don’t sacrifice grammar because you just have 140 characters.

Practices #3: File format

Use questions, facts, and figures to interact your audience and drive retweets.

Practices #4: Describes

Use @ mentions to prompt influencers to participate along with you and ensure you respond.

Practices #5: Retweet

Retweet relevant content for the audience. Don’t miss to leave 20 characters so people can also add content or remarks.

Read my post, "How to get more Retweets [Info-graphic]", to find out more.

Best Practices for Pinterest Pins

Practices #1: No human encounters

Images with no human faces are discussed 23% a lot more than those with them.

Practices #2: Multiple colors

Images with dominant colors — red, darkish green, pink — are shared 3x a lot more than images that don’t contain them.

Practices #3: Light and color

Images with 50% color saturation tend to be re-pinned 4x more regularly than those with 100%, and 10x more than monochrome images.

Practices #4: Minimal history

Use a compelling background that doesn’t take upward a lot more than 40% of the image, otherwise your repins will decrease by half.

Practices #5: Use red-colored

Red or orange images are repinned twice because frequently

Practices #6: Portrait design

Vertically oriented images perform better than the ones that are horizontally oriented; an ideal ratios are 2:3 and 4:5

"18 Tips: How to Optimize Your Pinterest Images to Improve SEO" explains more.

Guidelines for Google+Posts

Guidelines #1: Use hash-tags

Increase your page’s reach with the addition of relevant hashtags. Google+ automatically adds hashtags for key/trending subjects.

Guidelines #2: Tag brands and people

When brands and individuals are tagged, they receive notifications from Google+ — this could lead them to build relationships your post.

Guidelines #3: Trending subjects

Get involved with the “hot topics” to enhance visibility and show that the brand is keeping pace with real-time events.

Guidelines #4: Use pictures

Use full-sized images — 800×600 — to create you stand out. Tiny images and thumbnails pale in contrast.

Guidelines #5: Find interests

Find relevant communities and contribute your experience — your engagement increases as a result.

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