Wednesday, August 28, 2013

5 Best Way to Calculate & Optimize Your Blog Traffic

My great-grandmother utilized to say about her blogging success, “Blogging success is like managing highway traffic. You are able to get to where you need to go regardless of the traffic. Just, some traffic is preferable to other traffic. So, you have to pay attention to the kind of traffic which is driving views for your blog.”

Counting the quantity of your blog visits is a great indicator of the success. I take a look at my site Marketing Think. com site traffic each day to check on its daily health. Still I know that this aggregated count is not the easiest method to measure success. Measuring blogging success is much less like kicking the tires, and much more like looking under the hood to see if the vehicle is hitting on the cylinders, though you can perform both to help determine your car as well as your blog’s success.

5 Methods to Help Measure And Impact Your Blog Visitors

The five dials on the blogging traffic dashboard to measure your traffic tend to be:

Methods #1: Paid Traffic

If you use Facebook, Facebook ads, targeted Ezine and offline advertisements to drive people directly to your blog, then you definitely are managing paid traffic. Using paid media is definitely an “instant on” approach to managing your site traffic. However, you need to focus on your investment since every visitor and click have its cost. You are able to manage this dial by setting budget limits for your reach, clicks and overall ROI.

Methods #2: Referral Traffic

Whenever your blog or article is noted on another website as link back to your internet site, count the amount of traffic which is driven. Sometimes this traffic is free while also you may have to pay for the click as well as closed sale. Like paid traffic, you are able to manage the paid type of this traffic depending on your reach, clicks and ROI. Free of charge referrals, you are able to increase its effectiveness by establishing more relationships to sites and blogs. Still these relationships take an investment of your energy.

Methods #3: Organic Traffic

When a potential customer arrives at your blog by way of search engine, from the Google or Yahoo key phrase (e. g., social internet marketing coaching), this really is organic traffic. This earned traffic is usually driven by high-quality content. You can impact the potency of organic traffic but making sure your site and blogs are search engine-optimized.

Methods #4: Direct Traffic

Direct visitors is whenever a someone lands on your blog due to typing in your URL. You are able to impact this traffic having an easy-to-remember URL (e. g, like Marketing Think. net versus Marketing Think, and as well as your URL on your blog post graphics and other areas of your digital footprint.

Methods #5: Social Traffic

In case your blog is the hub of the content wheel, then the social media channels would be the spokes. When you create a article, you need to make sure all your social media channels are used to spread the term. As the posts reach your followers, their followers (via retweets as well as shares) as well as others (who are searching on keywords and hashtags) you are able to drive more visits to your blog. Be sure to optimize every social networking post to rank highly for each obscure long-tail search phrase.

There is no one right method to manage you blog site traffic. Still by getting under the hood of the blog and understanding the traffic dashboards, you are able to optimize your performance. And in the text of my great-grandmother, who is a good old blogger, you need to understand and manage the traffic patterns to obtain where you are going.

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