Saturday, July 13, 2013

How to Boost Your Blog by Using Real Personalities that Connect with Your Customers

Social networking is about creating a friendly experience of your market. It’s about hearing your consumer, addressing their wants and creating an emotional relationship.

This really is nothing new in marketing (ok, I simply spent my weekend DVR binging Mad Men and hearing Don Draper’s marketing wisdom's from the 60’s). Several differences these days is the fact that understanding your consumer now really means immediate engagement and discussion.

Perhaps you have read a blog post that just clicks along with you? Like, a post that’s written within your language, and gives the information or emotional boost that you were looking for just at that moment?

Perhaps you have wanted to learn how to do that for the business blogging?

I wanted to understand a little more about this too, and so i did a lot of research into it. And today I’ve written this blog post for you personally. It’s all about creating a marketing personality on the blog that connects together with your market.

This isn’t about branding or if your company’s image. It’s about having a blog authored by real people that your customers can interact with personally, in ways that you can’t having a brand’s logo.

In this post I’ll show you how four companies are carrying this out successfully and how that you can do it to.

Examples #1: Geico

Whenever you think of insurance, you probably think of lots of bureaucracy and lots of long, legally worded forms. When insurance comes, however, a good company makes you feel as if you are their number one priority, and they will take care of you when it comes to an urgent situation.

Can a national insurance company be marketed to give you a sense of feeling warm, fuzzy and secure?

Geico really does. They not only have a cute gecko having an attitude being a mascot, they take their online personalities additional.

Venture for their blog, and you’ll see the, engaged community.

Bloggers are Geico workers, who work in all respects of their insurance provider – from adjustors, policyholder in order to marketers. The tone of their blog much more like a personal journal than a multi-million dollar insurance provider.

Every month, like they host a “Memory from the Month” photo caption contest on the blog. They upload an image through the history vaults of Geico, set a friendly blog article, and encourage their readers to interact with them. Readers are able to interact with the organization by captioning the nostalgic photos.

Geico makes it simple to post comments, share or such as the articles.

Blog topics include safety tips and how to get ready for emergencies, Q&A’s with company executives, as well as interactive contests about being safe in several situations.

Great way the Geico blog makes a personal connection through including friendly, simple bios about all of their main blog authors. The bios include who they actually are at Geico, a favourite line from the Geico commercial, and something just a little quirky about each blogger.

Other insurance providers have blogs too. All State, for instance has a very active blog. However the All State blog much more much corporate in design. Although there a variety of good safety tips, and, frankly, more blogs than Geico, the Geico blog is written like they are your friend. This really is keeping with their national marketing efforts like a good-humoured, gecko-lead, neighborhood insurance provider. And the Geico blog gets much more shares on Facebook.

PennyChic by Shauna Cooper for Walmart

The Shauna Miller story is very a remarkable one. In 2010, Shauna was obviously a 25 year old designer and blogger. Her passion was making women great about wearing accessible high fashion.

Shauna created a blog called Penny Chic, showcasing her outfits through discount designer lines. She wrote her blog within a sociable, approachable and informative manner. She included plenty of visuals, diary-like video cam videos, and sprinkled within a lot of her very own charming personality.

It Quickly Caught Upon

Within 2 yrs, Shauna now has her very own Penny Chic designer line at Walmart. She maintains the girl Penny Chic blog, but still writes about inexpensive, authentic fashion, including her very own Walmart fashions.

For Walmart, this can be a great marketing technique. The storyplot is real, the author is extremely personable, and the blog connects with their target audience. Many young women having a passion for fashion acquire own styling blogs. The PennyChic blog is of a cultural trend – also it shows Walmart leading that trend inside the fashion.

The PennyChic blog, like features a personable bio about Shauna. It’s written within a letter-like manner, and it really reads like she actually is writing it for you:

Within the “About” section, Shauna also includes an extremely “reality show” like video. It’s mostly shot in her very own bedroom (which super relates to the specialized niche of fellow fashion bloggers), but additionally includes footage of Shauna shopping glamorously, and it has cool footage of her being interviewed on national TV speak shows.

All her models on the site are anyone else – including Shauna. Unlike more corporate fashion weblogs, each one of the models are profiled, with Polaroid like images, along with a hand written quirky short bio about who they actually are and a little known thing as to what they love. Her mom may be the photographer.

Shauna does a great job in most of her amazing talents. She is a way guru with tech know-how, and has an excellent ability to market her passions in an exceedingly personable, related, connected manner.

The actual marketing team at Walmart is going to do well to keep her line, and also to keep her blog within the authentic, socially adept style they have.

Examples #2: Neil Patel

B2B bloggers can make a very personal persona too. A wonderfully globally recognized leader within the B2B (and any commerce) space is actually Neil Patel.

Neil is definitely an entrepreneur who co-founded QuickSprout, KISSmetrics, and Crazy Ovum. He’s not just kind of a big deal, he’s also type of a marketing genius.

He’s been known as top influencer on the web by the Wsj, and named a top entrepreneur on the planet by Entrepreneur Magazine.

Therefore how does a new renowned marketing millionaire blog to business clients?

Unlike you’d expect.

Neil Patel has to be probably the most well-known, personal, smart and consistently down-to-earth blogger on the planet.

Neil worked with companies like General Motors, TechCrunch, barrier, Microsoft, and inuit. His blogging design, still remains as if he is writing straight to you, and that he’s that guy in the party that everyone knows.

In case you are in the social internet marketing space, and don’t know who this person is, I suggest you at least go take a look at his KISSmetrics blog (but do it after you’ve check out this article, of course).

He’s not timid about his blogging methods, either. He’s written numerous articles approach write blogs that create a personal experience of your market. They’re all very accessible, quite simple to read, and frankly, make a large amount of marketing sense.

Here’s a screenshot of the post he wrote nearly 2 yrs ago, Neil Patel’s Instructions on Blogging. His style still connects using the people (like you and me) who work on businesses today:

Like a B2B entrepreneur, he uses plenty of infographics, networks a great deal with fellow bloggers and business types, and follows plan his contacts (whether that’s via email, blog remarks, social platform interactions, personally or any other way to keep in touch these days).

Those actions makes his blog so unique is the fact that he gives real examples of how they have done the things he’s preaching in the own companies. Almost every post gives you an in depth break down of the revenue and website traffic they have garnered using the tactics he writes about. More than other people I’ve seen, he practices what he preaches (and he has damn proficient at it).

Okay, go on and read Neil Patel’s Instructions on Blogging, but do come returning to finish reading my article too! There’s still more suggestions I've got to make a more personable blog for the business!

Examples #3: Whole Foods

Within the vast array of grocery store chains, there is certainly one that stands out because of its personal connections to its customers.

Whole Meals has established a brand that is linked with its consumers’ lifestyle and personal choices. Therefore it’s no wonder that they are a great sort of blogging on a personal level together with your patrons.

Whole Foods don't have only one blog on its website, but three. Each blog is personalized and written to connect both reader, and also the products that Whole Foods offers.

Their primary blog is known as the Whole Story Blog. On it, you will discover lots of seasonal foods with as well as recipes on how to make use of them. Being Whole Foods, the blog also offers sprinklings of causes and ideas to be healthy.

Your blog posts are written within a friendly, informative tone. They’re written within the first person, with a lot of “I’s” and “You’s”, and some even visit our website like a excerpt from a Joanne Harris novel than the usual corporate communication piece.

Here’s a good example of the Whole Foods blog, and just how they relate their food products for their consumers’ lifestyle. They wrote a blog as to what to snack on during driving. The post also has tips about family games to play in a vehicle – all related to as well as groceries.

Most bloggers on the website has a brief bio about themselves, having a photo, so the readers can feel a stronger personal bond using the blogs and authors. Most bloggers have professional experience within health or nutrition.

Both other blogs on the website are from Whole Foods’ co-CEO’s.

Walt Robb’s blog provides extensive of company updates, with a lot of videos showing the actual announcements within the various locations they were made. The intros towards the videos are written in a personal manner, with no lot of the standard multinational corporation type dialogue.

John MacKey’s weblog also offers plenty of videos, with John being interviewed about elements.

Not every company will be so bold as to have their CEO’s go to town personally on their public website. But, if you wish to really connect with your customer, talking with them in whatever medium they may be on does bring a better (and more loyal) connection.

Bottom line

So how can you write more personally for the blog?

Regardless if your client is really a business, a niche market, or the public, there are common elements to associated with your audience from your blog:

  • Keep faithful to the core of the brand;
  • Write in real terms, just like you are writing to a friend or a customer you might be talking one on one with;
  • Create content topics which are of interest to your business, and also to your consumer;
  • Write about the topics in ways that’s relatable;
  • For those who have multiple bloggers, put faces towards the names and have a friendly ‘about’ section for every voice;
  • Listen to your customer by addressing comments, and asking questions on the blog.

What do you think? Perhaps you have used any of these methods? Have you got additional tips on how to blog for connecting personally with your market?

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